ILS (International Lifestyle Studio) Presents Scotland! FERN MALLIS To Head Advisory Council

FERN MALLIS TO HEAD INTERNATIONAL LIFESTYLE STUDIO (ILS) ADVISORY COUNCIL

FOR ILS 2012: SCOTLAND

FOR IMMEDIATE RELEASE
contact: Jade Dressler
news@jadedressler.com


FERN MALLIS TO HEAD INTERNATIONAL LIFESTYLE STUDIO, ADVISORY COUNCIL
ILS 2012: SCOTLAND

December 1, 2011: ILS:2012 (International Lifestyle Studio) announces the appointment of Fern Mallis as Advisory Council Chairperson for its launch event for its premier annual multimedia platform dedicated to global commerce. The core focus of ILS is to connect top designers and international creative industries through integrated events, product launches and retail experiences. The first featured event will be a high-profile runway show at Hammerstein Ballroom highlighting textiles from Scotland, on March 28, 2012.

Fern Mallis, creator and organizer ( 1993-2010) of New York Fashion Week, will advise and oversee curation for the designer phase and the inaugural launch event, the ILS 2012: Scotland runway show. The fashion show, the centerpiece of the ILS cutting-edge cultural experience, will highlight Scotland’s finest fashion and textiles manufacturers and feature an exciting roster of notable established and emerging fashion designers. This showcase will include six exclusive capsule collections made from the broad range of Scottish textiles.

ILS is the original creation of Alex Trimper and Little Rascals Creative Concepts, LLC (LRCC). LRCC has selected Fern Mallis, formerly Executive Director CFDA, and Senior Vice President of IMG Fashion, widely recognized as the originator of New York Fashion Week, for her innovative spirit and style which she will bring to the ILS initiative.

“The ILS concept speaks to one of my fashion industry visions,” says Fern Mallis, “I believe fashion is a global business and provides opportunities for designers to partner with the best textile manufacturers in the world, as every design starts with the fabric."

Confirmed Advisory Council members include Jeffrey Banks, Men's Fashion Designer and author; Ian Gerard, Founder of GenArt; Tanya Hill, VP at Publicis, Catherine Moellering, EVP, Tobe Report and Cator Sparks, EIC of Lookbooks.com.

ILS: 2012 is in strategic partnership with Textiles Scotland, an organization created to profile Scotland’s highly respected textile producers and designers. The Scottish industry has evolved over hundreds of years to utilize the latest technology in the production of sophisticated fabrics and finished goods for apparel and interiors while maintaining a worldwide reputation for quality and service. Known for its time-loved classic Shetlands, Fair Isles, Harris Tweed and Tartans, Scotland also boasts innovative production of woven fabrics, hand knits, lace, cashmere, and leathers. The ILS 2012:Scotland fashion show, produced by The King Collective, will feature video, runway and lifestyle presentations expanding beyond the event to retail partnerships where consumers can purchase the collections for Fall 2012.

“We were inspired by the cross fertilization we see in our own lives through travel, the internet and the global marketplace,” says Alex Trimper, “ILS is poised to be the lab where, each year, nations, creators and fabricators come together to create the Medici Effect!”

Stewart Roxburgh of Scottish Enterprise’s national textiles team, (www.textilescotland.co.uk) relates, ”Our goal as partner with ILS is that Scotland continues to be recognized as a significant player in the supply of innovative products and services to the textile industry. ILS’s choice of Scotland as the selected country to launch the ILS platform is perfectly in line with that goal and we are excited by the prospect of being the pioneer, a role that Scotland has played in many other fields.”

The designers being chosen by the Advisory Council will be announced early December, with manufacturer and designer collaborations and first sketches presented mid-February. VIP industry cocktail events and satellite events are planned and key sponsorships will be incorporated. For more information, a complete list of participating manufacturers, designers and sponsorship opportunities, please contact Jade Dressler at news@jadedresslercom.

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Little Rascals Creative Concepts LLC, www.littlerascalsllc.com, and ILS www.internationallifestylestudio.com (site launching December 2011) is led by The Little Rascals Team, with Alex Trimper as Executive Producer and Creative Director, and includes The King Collective, producers of the runway show, Director of Marketing, Kay Lucas; Director of Sponsorship Sales, Clark Morehouse; Social Director & Image Guru, Montgomery Frazier and Director of Public Relations and Digital Platforms, Jade Dressler.



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